Why copywriting and design are like cheese and wine (and how to pair them perfectly)

For us copywriters, it’s all about the words. It’s about crafting everything from headlines to body text to call-to-actions in order to engage the reader and persuade them to buy. But, while we may not like to admit it, even the most effective copy doesn’t do all the work alone. Yes, designers, you can takeContinue reading “Why copywriting and design are like cheese and wine (and how to pair them perfectly)”

7 ways to get your blogs the love they deserve [infographic]

Blog and the customers will come. That’s what we’ve all been told at least. However, in reality, that isn’t always the case. Even great blog posts can fail to attract a decent number of likes, shares, and referrals, leaving you wondering where you went wrong. If your blogs are well-written and audience relevant, but they’reContinue reading “7 ways to get your blogs the love they deserve [infographic]”

Don’t hire a copywriter just to ignore their advice

Would you ever call in an electrician, get him to fix the problem, then decide you can do it better yourself and start playing around with the wires? I’m guessing not (unless you have a death wish). Now, while you can’t really compare copywriting to electrics, the point I’m making here is that if you’reContinue reading “Don’t hire a copywriter just to ignore their advice”

10 grammar rules you can definitely break

Grammar is set in stone, right? It’s either right or wrong. Well, so say prescriptivists, at least. These people are the English teacher who red pens your work with fury; or the friend who loves to point out every little error in your text or Facebook post – yes, those self-proclaimed Grammar Nazis. In theContinue reading “10 grammar rules you can definitely break”

Is write as you speak actually good advice?

When it comes to advice on how to write well, there’s plenty of it out there. In fact, I just stopped typing to do a quick Google search and got back over 526,000,000 results on the subject. Some of the common ones include: Be clear, be concise, and pay attention to your grammar. Others areContinue reading “Is write as you speak actually good advice?”

Can a copywriter write about anything?

What do you need to look for in a copywriter? Good credentials? A portfolio of decent work? Testimonials from happy clients? Ideally, all of the above. But should you also be looking at whether or not they specialise, or have experience in your industry or field of business? Certainly, niche copywriters are a thing. DoContinue reading “Can a copywriter write about anything?”

What is consistent copy? (And why yours should be)

This week I’m thinking about copy consistency. Well, to be more accurate, this week, I’m thinking about copy consistency a bit more than usual – as a copywriter and editor, it’s never far from my mind as it’s kind of necessary in this job. Why am I thinking about it more this week? Because, asContinue reading “What is consistent copy? (And why yours should be)”

Copywriting vs. content writing: what’s the difference?

What’s the difference between copywriting and content writing? Before you wait for the punchline, there isn’t one. What there is, on the other hand, is a fair bit of confusion. Now, this isn’t surprising because both copywriting and content writing as definitions aren’t in themselves particularly clear. Throw in the fact that even those whoContinue reading “Copywriting vs. content writing: what’s the difference?”

Copywriters: what’s our time worth, anyway?

A couple of weeks ago, I received an email from a potential client who’d seen my advert on Gumtree. She already had a writer she worked with but wanted to get someone else on board to help with a bulk of upcoming work. I replied, thanking her for her interest and prompted for more information.Continue reading “Copywriters: what’s our time worth, anyway?”