10 steps to crafting click-worthy homepage copy

Did you know that you only have a matter of seconds to catch the attention of a visitor to your website before they make that all-important decision: stay to read more or click the back button? Because of this, the words on your homepage need to work ridiculously hard. Unfortunately, it’s easy to get itContinue reading “10 steps to crafting click-worthy homepage copy”

Business blogging: 7 reasons why you should bother

Blogging. Everyone seems to be doing it these days. But why are we doing it? Well, for some, it’s simply for the writing and sharing pleasure – which is where blogging first began. But for those of us who do it for business, the story’s a little different. Blogging for business is not just aboutContinue reading “Business blogging: 7 reasons why you should bother”

How being an editor made me a better copywriter (and vice versa)

Being an editor and a writer are two distinctly different parts of my job. As a copywriter, I need to be able to identify and define a client’s needs and message and turn it into engaging, well-informed copy. I need to be a researcher, an audience psychologist, and adept at capturing complex ideas in simpleContinue reading “How being an editor made me a better copywriter (and vice versa)”