There’s no hard and fast magic formula for creating taglines. Like anything in copywriting, it’s part art, part science. But there are definitely some tips and steps I can share.
Business + copywriting blog
Helpful tips, advice, insights and musings.
Creating a business website for the first time? Think your existing copy should be working harder? Staring at a blank page? You’ve come to the right place!
A new client and all-round lovely human recently asked me if I’d like to come in and share my tips on how to write better copy with a group of small local businesses.
Lust, gluttony, greed, sloth, wrath, envy, and pride; we all know the traditional seven deadly sins – the movie Se7en is forever etched in my mind.
For us copywriters, it’s all about the words. It’s about crafting everything from headlines to body text to call-to-actions in order to engage the reader and persuade them to buy.
Blog and the customers will come. That’s what we’ve all been told at least. However, in reality, that isn’t always the case. Even great blog posts can fail to attract a decent number of likes, shares, and referrals.
Would you ever call in an electrician, get him to fix the problem, then decide you can do it better yourself and start playing around with the wires?
Grammar is set in stone, right? It’s either right or wrong. Well, so say prescriptivists, at least. These people are the English teacher who red pens your work with fury.
When it comes to advice on how to write well, there’s plenty of it out there. In fact, I just stopped typing to do a quick Google search and got back over 526,000,000 results on the subject.
What do you need to look for in a copywriter? Good credentials? A portfolio of decent work? Testimonials from happy clients? Ideally, all of the above.
This week I’m thinking about copy consistency. Well, to be more accurate, this week, I’m thinking about copy consistency a bit more than usual – as a copywriter and editor, it’s never far from my mind as it’s kind of necessary in this job.
What’s the difference between copywriting and content writing? Before you wait for the punchline, there isn’t one. What there is, on the other hand, is a fair bit of confusion.
Kerrie is an exceptional copywriter and an absolute delight to work with. Her ability to translate simple briefs into clever concise SEO optimised copy is why I choose her expertise for all my website projects.
Kerrie does a fantastic job for us. She’s become a very important part of our team, delivering informative and valuable content for websites, ebooks, and blogs. I would highly recommend her to any business wanting to partner with a copywriter.
Working with Kerrie as my website copywriter was such a fun and easy process. The first draft was spot on; she captured my brand voice effortlessly. I appreciated her thoughtfulness and clever play on words and her work exceeded my expectations.