Social + ad copywriter

With just seconds to stand out and connect, let's make your advertising campaigns and social copy hook and cook every time.

Yellow connected people icon representing social media and advertising
Newspaper with a mock-up of advert copy

Minimal words; big impact

Struggling to come up with catchy advertising slogans? Online campaigns not getting clicks? Falling behind on keeping your social media fresh and engaging? Working as your advertising copywriter, I deliver clever ideas, strategic thinking and wordplay on tap. Let’s make minimal words create big impact.

Who I work with

  • Advertising agencies
  • Creative directors
  • Business owners
  • Marketing specialists
  • Content marketing teams

Great copy equals awesome ads

Whether you want to create high-end fashion or travel ads for a magazine, FMCG campaign slogans or digital ads for Google or Facebook, the right words can help you attract and warm the right audience and boost leads and sales.

Your ad copy isn’t just about what you say. It’s about how you say it in a way that resonates, sparks interest and compels action. In advertising, you only have seconds to grab attention. And a strong headline or slogan can make the difference between someone engaging or scrolling or strolling by.

The power of social media posts

Social media gives you direct, real-time access to your target audience. It can help you build and increase your brand visibility, foster long-term relationships and community, drive traffic to your website, and even directly lead to enquiries and sales.

Social media posts may seem easy to write. But creating content that actually works for your business is different to posting on your private accounts. Crafting effective snippets that drive engagement and support your goals takes strategy, creativity and deep social media marketing know-how.

Meet your senior copywriter

Hello, I’m Kerrie Brooks. I have over 19 years of experience crafting adverts and social posts that cut through the noise.

From penning evocative press, radio and magazine ads to writing engaging digital pay-per-clicks (PPCs) and filling calendars with authentic, audience-focused social snippets, I specialise in short, clever copy that makes every single word count.

Working alongside you or your creative team, I’ll come up with compelling headlines, memorable slogans, persuasive body copy and strong calls to action (CTAs) that tap into emotions, address pain points, communicate your message and nudge people to act.

Kerrie Brooks advertising copywriter in a white shirt, standing arms crossed against a gray wall.

Kerrie Brooks | Advertising copywriter

Turn copy into finished communications. I work with several creative partners who can design your ads, campaign materials, social posts and more.

Offline ads

  • Newspaper ads
  • Magazine ads
  • Billboard ads
  • TV ads
  • Radio ads

Online ads

  • Real estate ads
  • Google Search ads
  • Google Display ads
  • AdWords ads
  • PPC ads
  • Facebook ads
  • Retargeting ads

Social media posts

  • Question posts
  • Competitions and giveaways
  • Educational posts
  • News posts
  • Video posts
  • Links to blog posts
  • Infographics

My copywriting process.

Here’s what to expect when you work with me. It’s as easy as a,b,c.

Hands of KB advert and social media copywriter holding a mustard yellow patterned teacup

a. Discovery

Once you’ve filled in my initial Project Brief and signed the proposal, the ‘Discovery’ phase begins. To create winning ad copy, slogans or social posts, you’ll need to tell me about your strategy, your business and your audience so I can put the right words together.

Social advert writer KB sat at her desk writing on a notepad behind her laptop

b. Writing

After the ‘Discovery’ phase, I’ll start doing my research and put my thinking cap on. I’ll combine my creativity and copywriting skills with your strategy to come up with effective headlines, body text and calls to action designed to attract and motivate your target audience and drive engagement and/or sales.

Hands typing on a silver laptop with a mustard yellow teacup in the background

c. Revisions

Once your first draft is ready, I’ll send it to you for review. Now is your chance to give me feedback on the ad copy or social posts, check for accuracy and suggest any changes. Once your ads or posts go live, we’ll be able to gauge their effectiveness and tweak future copy based on results.

My word menu.

Need words for a different copy project? Click on a link below.

If you can’t see what you need, just drop me a message.

Check out my latest work

Click on a logo below or visit my portfolio to explore 50+ projects.

Yellow and green Roo Tech logo
Black and white Rundle Tailoring logo
Light blue and white Walker Family law logo