How it works

From brief to final sign-off – the process is easy.

If you’ve never engaged a copywriter before, you might be wondering how the copywriting process works. So you know what to expect, here’s a run-down of how we work together from beginning to end.

Step 1: Briefing

When you first get in touch, I’ll ask you to complete a copywriting brief. This helps me understand exactly what type of copy you’re after and find out a bit about you and your business. We can do this by email or on the phone.

Step 2: Proposal

Depending on the size of your project, I’ll send you out a detailed proposal which summarises the specifics, including my costs. I’ll also send you my T&Cs. Have a read of these, so we’re on the same page.

Step 3: Deposit

For projects over $1,000, I ask for an upfront payment of 50% of the final fee. Call it a little bit of security for both you and me.

Step 4: Discovery

Once you’ve signed the proposal and paid the up-front deposit, I’ll be in touch to go through your brief in more detail. We can do this by phone, email, or in person.

I’ll ask some more questions to find out everything I can about your business, brand, audience, and objectives. This often involves a bit of to and fro.

Step 5: Delivery

Now I have all the information I need, I’ll get down to writing the copy. How long it takes depends on the scope of the project and the deadlines you’ve given me.

I’ll supply the first draft (D1) in a Word doc format, giving comments for explanation where needed.

Step 6: Revisions

My fee for copywriting includes two rounds of revisions (D2 and D3) and proofreading. So, if you want to make any changes or tweaks to the copy, now’s the time to do it.

I like to get feedback and changes within 14 days of me sending you the first draft. This helps keep the project moving.

If you can give your feedback as tracked changes and comments in the Word doc, that’s ideal. It’s easier than over the phone and ensures things don’t get lost in translation.

Step 7: Sign-off

When you’re 100% happy with the copy, I’ll ask for your final sign-off and payment.

For smaller jobs under $1000, for example, single blog posts, the process is even simpler. After agreeing the scope and the information I need from you, I’ll give you a quote and get started. Steps 5, 6, and 7 stay the same.



Merewether Heights, Newcastle, NSW, 2291 (02) 4009 1941

Working hours

Mon-Fri: 9am-3pm