Food + Beverage


SEO website copywriting


Âpé is the latest restaurant from the award-winning team behind Newcastle, NSW, Japanese restaurants Nagisa and Susuru. It specialises in yakitori (chicken and other skewers).


I was approached by Ben at Side B, who was creating the website for Âpé. He engaged me on behalf of the client, Taiyo, to create evocative copy to entice readers to make bookings. The website was to be fairly copy-light and strongly focused on design – much like the architecturally designed venue itself. The orange relates to the element of fire.


After initial discussions and receiving discovery questionnaires completed by the client, I researched the product and market and completed SEO keyword research. My approach was to create evocative, premium copy to match the brand and warm vibe. I also focused on Japanese definitions to add substance and style.

View work – – – Drink