Dark green TMRW people and culture consulting logo

Industry

HR, consulting

Services

SEO website copywriting, blog editing and SEO

Creative Partners

KO Studio, Hyperweb

Background

TMRW is a small Sydney-based leadership training, coaching and consulting firm headed by Mandy Kennett. They work with CEOs, C-suite and new managers.

Brief

The brief was to write copy for a small 5-page website. Through the discovery stage, the business emerged as being fun, vibrant, strategic, and inclusive. They have a strong belief that business success lies in its most critical resource: the people.

Process

I created a tone of voice that was vibrant, warm and engaging to match Mandy’s personality. I wanted to ensure her knowledge and approach shone through the copy, which talked to customer pain points and what it’s like leading a company today. I broke the services down into five clear offerings that show people who it’s for and what they can expect. I included relevant quotes to inspire the reader, as well as stats to reflect her science-based approach.

View work

Screenshot of TMRW People and Culture website homepageScreenshot of TMRW People and Culture services webpage