SEO website copywriting


Hannah, one of the new owners of Dawson’s Oysters, reached out to me for help with SEO website copy for their new site after working together on a previous job.


She wanted the content for the site before the design was created. The website included a Home, About, Products, Blogs and Contact page. Dawson’s had successfully been in business in Warner’s Bay since 1980, but the new owners were looking for a brand refresh with a fun conversational tone of voice.


I really wanted to dig into the business’s history and highlight its unique expertise to build credibility. I also wanted to showcase their fresh, eco-sourced products, which would appeal to their target customers. I kept the copy lighthearted, bringing in some fun facts and seafood-based wordplay.

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