Kerrie does a fantastic job for us. She’s become a very important part of our team, delivering informative and valuable content for websites, ebooks, and blogs. I would highly recommend her to any business wanting to partner with a copywriter.
Industry
Liquidation/finance (B2B)Services
ebooks, blogs, corporate brochure, website, PR, video script
Background
Rapsey Griffiths was referred to me by a mutual contact. I started out writing their blogs and corporate brochure. After that, they wanted me to create some more in-depth content.
Brief
To write 3 x 3,500-5,000 word ebooks to use as lead magnets: one on insolvency in the construction industry, one on insolvency in the not-for-profit industry, and one on bankruptcy and family law.
Process
I went away and did extensive research to ensure I had a solid grasp of the topics. I also spent time considering the target audience and the kind of information they would find useful. After supplying the first drafts, they reviewed the copy and sent it to key people in their audience for feedback. A few edit/revisions were made to ensure the copy was spot-on.
View work
eBooks
- RG Construction ebook (PDF)
Blogs
- COVID-19: How to manage your SME cash flow during a crisis (Blog)
- How solid is your business continuity and crisis management plan? (Blog)
- Update: Director Penalty Notice (DPN) regime extended to include GST liabilities (Blog)
- What’s the burn with Phoenix developers and the re-drafted GST law? (Blog)
- The Accountant’s guide to advising clients on safe harbour (Blog)
- Tackling phoenix activity: An overview of the latest reforms (Blog)
- Struggling with superannuation debt? Now’s the time to act (Blog)