Orange, blue and black text Rapsey Griffiths logo with circle symbol

Traffic-driving content for turnaround

Industry

Liquidation/finance (B2B)

Services

ebooks, blogs, corporate brochure, website copywriting, PR, video script

Background

Rapsey Griffiths was referred to me by a mutual contact. I started out writing their blogs and corporate brochure. After that, they wanted me to create some more in-depth content.

Brief

To write 3 x 3,500-5,000 word ebooks to use as lead magnets: one on insolvency in the construction industry, one on insolvency in the not-for-profit industry, and one on bankruptcy and family law.

Approach

I went away and did extensive research to ensure I had a solid grasp of the topics. I also spent time considering the target audience and the kind of information they would find useful. After supplying the first drafts, they reviewed the copy and sent it to key people in their audience for feedback. A few edit/revisions were made to ensure the copy was spot-on.

Screenshot of Rapsey Griffiths website homepage written by KBRapsey Griffiths 10-year anniversary Hunter Headline articleRapsey Griffiths print layout brochure with copy by KB