Industry
Travel + hospitalityServices
Background
Accor is a multi-national hospitality company – the sixth largest worldwide. They own, manage and franchise hotels, resorts and vacation properties.
Brief
The brief came to me via the local creative design agency KO Studio. Accor wanted to create blog content (300-400 words) for one of their brand hotels, Pullman Cairns International in Queensland. The blog posts were to cover different aspects of the hotel offerings, holidays and local tourist sites and events. Monthly topics were provided.
Process
The blogs had to follow the Pullman tone of voice guidelines. Their TOV is distinct, unexpectedly playful, bold, fun, and smart. As well as carrying out research for each blog, a lot of thought was put into the phrasing, words and sentence structures to ensure I nailed the TOV, hit the brief and engaged their target audience.
View work
- Dive into some unique reef experiences (Blog)
- Two new high tea experiences to discover (Blog)
- Woo your valentine at the Vie Spa Cairns (Blog)
- Enjoy family fun and reconnect this summer (Blog)
- Celebrate Christmas and New Year Pullman style (Blog)
- Uplifting music events coming up in TNQ (Blog)
- 7 can’t miss tropical adventures in Cairns (Blog)
- The best islands to visit on the Great Barrier Reef (Blog)
- Re-energise with some sport and tropical sun (Blog)
- Cultural Cairns: Events for art, music and festival lovers (Blog)