Taking an industry collective into the future

Industry

Industry cooperative

Services

Background

I was approached by The Measured Marketer (TMM) to help with a brand refresh of HunterNet – Australia’s preeminent Industry organisation for leading industry collaboration and innovation.

Brief

The request was to firstly help with copywriting for a brand refresh. This included a new mission, vision, brand values, TOV, story, propositions and taglines for their three arms. The second part was to create 25-35 pages of SEO website copy for their new rebranded site, including providing a Keyword Report to identify page-by-page long-tail keywords.

Approach

The brand copywriting was based on significant research carried out by TMM, a discovery session with the HunterNet team, and a series of questionnaires. This helped in defining who they are and gave me what I needed to create a fresh brand framework.

The website copy also needed background work, including questionnaires and interviews. I developed the layout of the website content in line with UX principles and optimised all pages with long-tail keywords. The TOV was clear and conversational and shared their knowledge and successes. It also highlighted the people behind the co-op.

View work

Website

Happy client

We brought on Kerrie to work with us on brand and messaging strategy for HunterNet to align with a brand evolution for their 30th anniversary. The work incorporated the development of vision, mission and values for HunterNet, the renaming of HunterNet Group Training to HunterNet Career Connections, a key messaging framework and content development for their new website. The process included online workshops with the stakeholders, interviews and one-to-one interviews where required. As always, Kerrie delivered a fantastic outcome with no fuss, moving the organisation forward through creative and clever copy that has really hit the mark with HunterNet’s board, employees and members

Jacqui Daley | Manager Director, The Measured Marketer

Hunternet website homepage with copy written by Kerrie Brooks