Kerrie is an exceptional copywriter and an absolute delight to work with. Her ability to translate simple briefs into clever, concise, SEO-optimised content is why I choose and trust her expertise for all my website projects. She’s meticulous in researching her subject to ensure she has a sound understanding of the target audience and who she’s created content for. The results speak volumes, very creative and perfectly on point. She is very adaptable, responsive and can turn around copy super quickly.
ServicesTOV development, SEO website copy, tagline, how-to guides
JACK is the new name for well-known outdoor DIY manufacturer Whites Landscaping Thinking Outside. They supply products and offer DIY inspo and advice.
I was initially asked to help develop the brand’s tone of voice (TOV) via a landing page while the site was being developed. They already had an idea that they wanted it to be young, fun and engaging. The main part of the project included 40+ pages of SEO-optimised web copy and a series of how-to blogs.
The project involved working closely with the Marketing Manager, Chris, to really nut out the tone of voice and then apply it to the copy. I was provided with a basic brand book and audience personas as a guide and the existing Whites website for detailed product info. All copy was created using SEO and UX best practices.