Background
I already knew the director, Dave, who reached out to ask for my help writing the copy for their new website. Their existing one was outdated and needed a refresh and more content.
Brief
To write copy for a 6-page website (as well as 20+ project and 15+ services subpages). They wanted their website to appeal to their business clients and to showcase their landscape architecture design and consultation work to online visitors.
Process
Following a couple of face-to-face meetings, I asked them to complete a discovery questionnaire. They also sent through existing business documents. After carrying out competitor, audience and industry research, I set to work. After a new web agency was engaged, changes had to be made to the copy to fit the new structure.