Selling pretty paper with emotive words

Industry

Wedding stationery + design

Services

SEO website copy

Background

Sara from The Ess Letter contacted me as she wanted help rewriting her existing website. Her business is a wedding stationery and calligraphy design studio based in Wellington, NZ.

Brief

Sara’s aim was to attract more people to get in touch and use her creative services. She really liked the overall feel and copy on my site and was hoping for engaging headlines, brief paragraphs, and inviting calls to action.

Approach

After our initial emails, we had a 90-minute discovery call so I could get a deeper understanding of the business and her ideal clients. I then carried out some competitor research, created a new site structure, looked at the SEO and start writing the copy. Sara was very happy with the first draft and after a few minor revisions, she uploaded it to the site. We then made further revisions/tweaks in situ to make sure it was all flowed nicely.

Update: In 2023, Sara contacted me again to revisit the copy on the homepage and several other pages in line with brand changes and to ensure it was still capturing her target audience. See the 2021 and 2023 versions below.

 

View work

Screenshot of The Ess Letter homepage written by KBScreenshot of 2023 The Ess Letter homepage with new copy