Background
I received an email from RPG requesting help with their corporate brochure. The BD Manager, Kym, explained they wanted to create something more professional and engaging.
Brief
To write an 8-10 page corporate profile document that could be handed out to their B2B clients. The profile was intended to tell people about who they are and what they offer and to persuade them to promote their services.
Approach
After speaking with Kym on the phone, we arranged a face-to-face Discovery Meeting. This helped me get a better feel for the company and what they wanted. Kym also brought along some examples from competitors. I then completed further industry research before starting writing. After the owner’s feedback, we made some revisions/additions before finalising.