Industry

Travel

Services

Brochures – digital and printed

Background

I was approached by the boss of an ex-work colleague in the UK who was then working at marketing agency, Precision Media. They wanted help writing copy for a travel client.

Brief

To produce the copy for the main sections of two travel brochures (100-150 pages each) – one for their existing company Ramblers Walking Holidays and one for their new travel brand, Chapters Experience Holidays.

Process

After receiving a full brief from the agency, which detailed all the requirements for the project on behalf of the client, I went away and looked at their past brochures and carried out industry, competitor and audience research. After spending time soaking up the material and coming up with initial concepts, I set to work. The client was happy with the end product and contacted me again to help with the next set of brochures.

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