Black Altitude Real Estate logo with white text and pink full stop

Emotive property ads for sale success

Industry

Real estate

Services

Adverts – property ads

Background

I had previously worked writing property ads for Dowling Real Estate – Maitland. When the agent Roseanne moved to Altitude, I moved over to writing their ads.

Brief

To write regular property ads for Altitude Maitland to help them sell their new listings. The ads comprised a headline, body copy and bullet point highlights. Each section has specified word counts and had to fit the Altitude style.

Approach

Everytime a new property was secured, Roseanne would send me a walk-through video of the property and yard. She would also send me the listings sheet which included background further information on the property. I would review other similar listings in the area and do additional research before writing and submitting the copy.

Image of 59 Scenic Drive, Gillieston Heights on real estate advertReal estate advert copy for Scenic Drive property written by Kerrie Brooks for AltitudeHome at 19 Green Street, Telerah for saleReal estate advert copy for 19 Green Street