Fresh words for a well-known food supplier
Industry
FoodServices
Background
Hannah, one of the new owners of Dawson’s Oysters, reached out to me for help with SEO website copy for their new site after working together on a previous job.
Brief
She wanted the content for the site before the design was created. The website included a Home, About, Products, Blogs and Contact page. Dawson’s had successfully been in business in Warner’s Bay since 1980, but the new owners were looking for a brand refresh with a fun conversational tone of voice.
Approach
I really wanted to dig into the business’s history and highlight its unique expertise to build credibility. I also wanted to showcase their fresh, eco-sourced products, which would appeal to their target customers. I kept the copy lighthearted, bringing in some fun facts and seafood-based wordplay.
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