Health & Beauty


SEO website copywriting


Skinduced is an aesthetics clinic based in Cameron Park, NSW. They offer various services, including cosmetic injectables, laser, skin and body treatments.


I was approached by their Marketing Executive, Shehr, to help write SEO website copy for their new site. They described themselves as harmonious, professional, lush, inviting and warm. They wanted the copy to be clear, informative and conversational, with fun touches. The audience was primarily women aged 18-60.


The first step was initial discovery work with the client to better understand who they are and their services. I then created copy for 35+ web pages optimised with the provided keywords. I had to ensure the copy was factually correct, which involved significant online research. The client provided their own copy for the FAQs.

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Skinduced – homepage imageSkinduced – Red Light Novothor