Insights to help grow an app company

Industry

Technolog + AI

Services

Background

Appier is a technology company selling AI solutions. I knew their content editor, Sophie, from working with her previously at global content agency King Content.

Brief

Sophie wanted a freelance content writer to work with them on an ongoing basis to help create technical B2B SEO blogs, articles and infographics for their site. The posts are between 700 and 1,000 words and targeted to businesses and marketers in Asia.

Approach

Sophie emails me briefs every week or two. These detail the topic and provide an outline and keywords. The most challenging aspect in the beginning was getting my head around their different AI-platforms, so we had several phone calls to discuss. For each article, I carry out extensive online research. Once submitted, all content is checked/edited by Sophie and her team.

Happy client

I highly recommend Kerrie as a writer and content creator. She’s been working as a freelance contributor for Appier on content creation, such as blog posts, feature articles and infographic copies. She’s responsive, organised, dedicated and reliable. She has a good understanding of job scope, as well as solid research and writing skills. I look forward to working with her again.

Sophie Chen | Marketing Manager (Content + Editorial), Appier Inc

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