Wedding stationery + design


SEO website copy


Sara from The Ess Letter contacted me as she wanted help rewriting her existing website. Her business is a wedding stationery and calligraphy design studio based in Wellington, NZ.


Sara’s aim was to attract more people to get in touch and use her creative services. She really liked the overall feel and copy on my site and was hoping for engaging headlines, brief paragraphs, and inviting calls to action.


After our initial emails, we had a 90-minute discovery call so I could get a deeper understanding of the business and her ideal clients. I then carried out some competitor research, created a new site structure, looked at the SEO and start writing the copy. Sara was very happy with the first draft and after a few minor revisions, she uploaded it to the site. We then made further revisions/tweaks in situ to make sure it was all flowed nicely.

View work – Updated