Is write as you speak actually good advice?

When it comes to advice on how to write well, there’s plenty of it out there. In fact, I just stopped typing to do a quick Google search and got back over 526,000,000 results on the subject. Some of the common ones include: Be clear, be concise, and pay attention to your grammar. Others areContinue reading “Is write as you speak actually good advice?”

What is consistent copy? (And why yours should be)

This week I’m thinking about copy consistency. Well, to be more accurate, this week, I’m thinking about copy consistency a bit more than usual – as a copywriter and editor, it’s never far from my mind as it’s kind of necessary in this job. Why am I thinking about it more this week? Because, asContinue reading “What is consistent copy? (And why yours should be)”

Copywriting vs. content writing: what’s the difference?

What’s the difference between copywriting and content writing? Before you wait for the punchline, there isn’t one. What there is, on the other hand, is a fair bit of confusion. Now, this isn’t surprising because both copywriting and content writing as definitions aren’t in themselves particularly clear. Throw in the fact that even those whoContinue reading “Copywriting vs. content writing: what’s the difference?”

Copywriters: what’s our time worth, anyway?

A couple of weeks ago, I received an email from a potential client who’d seen my advert on Gumtree. She already had a writer she worked with but wanted to get someone else on board to help with a bulk of upcoming work. I replied, thanking her for her interest and prompted for more information.Continue reading “Copywriters: what’s our time worth, anyway?”

Business blogging: 7 reasons why you should bother

Blogging. Everyone seems to be doing it these days. But why are we doing it? Well, for some, it’s simply for the writing and sharing pleasure – which is where blogging first began. But for those of us who do it for business, the story’s a little different. Blogging for business is not just aboutContinue reading “Business blogging: 7 reasons why you should bother”