Copywriting vs. content writing: what’s the difference?

What’s the difference between copywriting and content writing? Before you wait for the punchline, there isn’t one. What there is, on the other hand, is a fair bit of confusion. Now this isn’t really surprising because both copywriting and content writing as definitions aren’t in themselves particularly clear. Throw in the fact that even thoseContinue reading “Copywriting vs. content writing: what’s the difference?”