How being an editor made me a better copywriter (and vice versa)

Being an editor and a writer are two distinctly different parts of my job. As a copywriter, I need to be able to identify and define a client’s needs and message and turn it into engaging, well-informed copy. I need to be a researcher, an audience psychologist, and adept at capturing complex ideas in simpleContinue reading “How being an editor made me a better copywriter (and vice versa)”