Don’t hire a copywriter just to ignore their advice

Would you ever call in an electrician, get him to fix the problem, then decide you can do it better yourself and start playing around with the wires? I’m guessing not (unless you have a death wish). Now, while you can’t really compare copywriting to electrics, the point I’m making here is that if you’reContinue reading “Don’t hire a copywriter just to ignore their advice”

10 grammar rules you can definitely break

Grammar is set in stone, right? It’s either right or wrong. Well, so say prescriptivists, at least. These people are the English teacher who red pens your work with fury; or the friend who loves to point out every little error in your text or Facebook post – yes, those self-proclaimed Grammar nazis. In theContinue reading “10 grammar rules you can definitely break”

Is write as you speak actually good advice?

When it comes to advice on how to write well, there’s plenty of it out there. In fact, I just stopped typing to do a quick Google search and got back over 526,000,000 results on the subject. Some of the common ones include be clear, be concise and pay attention to your grammar. Others includeContinue reading “Is write as you speak actually good advice?”

Can a copywriter write about anything?

What do you need to look for in a copywriter? Good credentials? A portfolio of decent work? Testimonials from happy clients? Ideally, all of the above. But should you also be looking at whether or not they specialise, or have experience in, your industry or field of business? Certainly niche copywriters are a thing. DoContinue reading “Can a copywriter write about anything?”

What is consistent copy? (And why yours should be)

This week I’m thinking about copy consistency. Well, to be more accurate, this week I’m thinking about copy consistency a bit more than usual – as a copywriter and editor it’s never far from my mind as it’s kind of important in this job. Why am I thinking about it more this week? Because, asContinue reading “What is consistent copy? (And why yours should be)”

Copywriting vs. content writing: what’s the difference?

What’s the difference between copywriting and content writing? Before you wait for the punchline, there isn’t one. What there is, on the other hand, is a fair bit of confusion. Now this isn’t really surprising because both copywriting and content writing as definitions aren’t in themselves particularly clear. Throw in the fact that even thoseContinue reading “Copywriting vs. content writing: what’s the difference?”

10 steps to crafting click-worthy homepage copy

Did you know that you only have a matter of seconds to catch the attention of a visitor to your website before they make that all important decision: stay to read more or click the back button? Because of this, the words on your homepage need to work ridiculously hard. Unfortunately, it’s easy to getContinue reading “10 steps to crafting click-worthy homepage copy”

Business blogging: 7 reasons why you should bother

Blogging. Everyone seems to be doing it these days. But why are we doing it? Well, for some it’s simply for the writing, and sharing, pleasure – which is where blogging first began. But for those of us who do it for business, the story’s a little different. Blogging for business is not just aboutContinue reading “Business blogging: 7 reasons why you should bother”

How being an editor made me a better copywriter (and vice versa)

Being an editor and a writer are two distinctly different parts of my job. As a copywriter I need to be able to identify and define a client’s needs and message and turn it into engaging, well-informed copy. I need to be a researcher, an audience psychologist and adept at capturing complex ideas in simpleContinue reading “How being an editor made me a better copywriter (and vice versa)”