10 grammar rules you can definitely break

Grammar is set in stone, right? It’s either right or wrong. Well, so say prescriptivists, at least. These people are the English teacher who red pens your work with fury; or the friend who loves to point out every little error in your text or Facebook post – yes, those self-proclaimed Grammar nazis. In theContinue reading “10 grammar rules you can definitely break”

How being an editor made me a better copywriter (and vice versa)

Being an editor and a writer are two distinctly different parts of my job. As a copywriter I need to be able to identify and define a client’s needs and message and turn it into engaging, well-informed copy. I need to be a researcher, an audience psychologist and adept at capturing complex ideas in simpleContinue reading “How being an editor made me a better copywriter (and vice versa)”