Can a copywriter write about anything?

What do you need to look for in a copywriter? Good credentials? A portfolio of decent work? Testimonials from happy clients? Ideally, all of the above. But should you also be looking at whether or not they specialise, or have experience in, your industry or field of business? Certainly niche copywriters are a thing. DoContinue reading “Can a copywriter write about anything?”

What is consistent copy? (And why yours should be)

This week I’m thinking about copy consistency. Well, to be more accurate, this week I’m thinking about copy consistency a bit more than usual – as a copywriter and editor it’s never far from my mind as it’s kind of important in this job. Why am I thinking about it more this week? Because, asContinue reading “What is consistent copy? (And why yours should be)”

Copywriting vs. content writing: what’s the difference?

What’s the difference between copywriting and content writing? Before you wait for the punchline, there isn’t one. What there is, on the other hand, is a fair bit of confusion. Now this isn’t really surprising because both copywriting and content writing as definitions aren’t in themselves particularly clear. Throw in the fact that even thoseContinue reading “Copywriting vs. content writing: what’s the difference?”

Copywriters: what’s our time worth, anyway?

A couple of weeks ago I received an email from a potential client who’d seen my advert on Gumtree. She already had a writer she worked with but wanted to get someone else on board to help with a bulk of upcoming work. I replied thanking her for her interest and prompted for more information.Continue reading “Copywriters: what’s our time worth, anyway?”

How being an editor made me a better copywriter (and vice versa)

Being an editor and a writer are two distinctly different parts of my job. As a copywriter I need to be able to identify and define a client’s needs and message and turn it into engaging, well-informed copy. I need to be a researcher, an audience psychologist and adept at capturing complex ideas in simpleContinue reading “How being an editor made me a better copywriter (and vice versa)”