Have you seen Mad Men? Well, life as a copywriter isn’t quite like that. However, we do come up with the words and concepts for adverts.
Essentially, a professional copywriter writes copy and content for businesses and individuals looking to engage with an audience and/or sell their products or services.
I have over 19 years of experience writing all kinds of on and offline content. Things you might find me working on include SEO website content, brand copy, taglines, adverts and slogans, blogs, articles, infographics, brochures, email newsletters, social media copy, ebooks, corporate docs, and more.
I’m Kerrie Brooks, a copywriter, content writer, copyeditor, and proofreader. If you’d like to know more about me and my professional background, check out my LinkedIn profile. You can also follow me on Instagram and Facebook.
I work from my home office in Merewether Heights, Newcastle, NSW, Australia.
Better is a very subjective word. My years of experience, broad portfolio and positive client testimonials give me a leg up. I also have that knack for words and a natural ability to empathise with and understand clients and audiences.
But I don’t just ‘do the words. This makes me different from a lot of other copywriters.
I have a background in marketing and professional qualifications in SEO and content, so I can discuss strategy and see the bigger picture. I also have a network of partner creatives, graphic designers and web developers you can tap into.
I don’t list set fees, as every project is different. When you first get in touch and tell me what you need, I’ll send you through a quote. As I charge by the project and not by the hour, you can see upfront exactly what you’ll end up paying.
As a ballpark, a standard blog post (500-700 words) would cost approximately $350. For more rough prices, see my prices page or get in touch and ask me for my Rate Card.
Thanks to the wonders of technology, we don’t have to meet up in person. An initial chat over the phone call and a bit of back and forth via email usually does the trick.
For larger projects, such as websites, I like to do a face-to-face ‘Discovery Meeting’ on Zoom or in-person to help me understand more about your business, your audience, and your goals.
Yes, I can write copy for any type of business or industry. My writing style is clean, straightforward, and conversational, but I can adapt my tone and approach to suit you and your brand.
Over the past 18 years, I’ve written for a wide range of industries on a broad range of topics including, finance, technology, building and construction, fashion, health, travel, and health and wellbeing.
I never use AI content and pass it off as my own. Every piece of copy I deliver is carefully crafted, edited and polished by me to ensure it aligns with your brand voice and connects with your audience authentically.
However, I do use AI tools like ChatGPT in my process for brainstorming, ideation, suggesting content outlines and critiquing my work!
This depends on the project you have in mind and my workload when you get in touch. As a rough idea, turnaround is usually two weeks for bigger jobs such as full website copy, brochures, and ebooks. Although this is dependent on me getting all of the information I need from you.
For smaller jobs, such as blog posts, sales emails, and copyediting, a week is a good guide. But I can sometimes squeeze things in sooner if you need them quickly.
If you feel the copy doesn’t quite meet the brief or you’d like to make any changes, I’m more than happy to discuss your concerns and rework. My fees include up to two rounds of revision as well as proofreading.
I sure can. I’m an experienced copyeditor as well as a copywriter and content writer and can work my magic on all types of copy from blogs to web content to brochures. As well as checking things like grammar and spelling, I can also rework and restructure to improve the flow and readability.
My skills are in copywriting and content, so I stick to what I do best.
But I do offer graphic design, branding (logos, etc.) and even web design and development services via a network of local partners. Just ask, and I can get you quotes, introduce you and even manage the process as part of your copywriting project.
Copy and design go hand in hand. So, by working together, we can produce better results.