Content and copywriting services that go beyond words.

Copywriting is the art of writing words that persuade people to take action—like buying, signing up, or clicking a link. It involves crafting messages that grab attention, hold interest, and show how your product or service solves a problem.

Good copy focuses on benefits, speaks to emotions, tells a story, and is easy to read or scan, combining audience insight, creativity, psychology, and research to drive results and achieve your business goals.

Content writing is the craft of creating informative, entertaining, or inspiring material that connects with your audience. It helps build your brand, establish your authority, and earn trust over time.

Great content starts with understanding who your audience is, what they care about, and the challenges they face. It’s backed by research, insights, and strategy, covering topics in a way that captures attention, sparks interest, and leaves a lasting impression.

Pretty much every type of marketing communication that sells, including:

• Homepages, service pages + landing pages (website copywriting services)
• About pages (website copy) + brand stories
• Service + product descriptions
• Sales pages
• Email campaigns + sequences
• Social media copy (posts, captions, ads)
• Ad copy (Google Ads, social ads, print ads)
• Brochures, flyers + marketing collateral
• Video scripts (brand videos, explainer videos, ads)
• Radio scripts (ads, promotional spots)
• Brand voice guides + messaging/positioning
• Business + advertising taglines
• Copy audits + content reviews
• Campaign messaging + concept development

Here’s a list of the types of content writing projects I’m experienced in:

• SEO blog posts
• SEO long-form articles
• Thought leadership articles
• Marketing ebooks
• White papers + guides
• Journalism-style storytelling
• Guest and contributed articles
• Infographics + visual storytelling
• Case studies + client success stories
• Press releases/media releases
• Internal/employee communications

PS. Content writing is different to content creation. Content writing focuses on the words. Content creation is broader and includes the words plus visuals, formats and how the content is presented, such as graphics, videos or social posts.

While the terms are often used interchangeably, copywriting and content writing are technically two different things.

Copywriting is designed to persuade and drive action, while content writing aims to inform, educate, or entertain. There’s some overlap, but the intent is what sets them apart.

Copywriting has its roots in advertising, focusing on results, while content writing leans more journalistic, building authority, trust, and engagement over time.

Want to dive deeper? I wrote a blog on copywriting versus content writing.

I’m pretty flexible. Most projects I price per item or per project. For ad hoc pieces, I charge by the hour. For ongoing work, I offer monthly retainers with a set number of deliverables/hours.

Learn more about my copywriting prices. 

Sure, AI can generate blogs and web pages in seconds. But it can only remix what already exists online. There’s no original thinking, lived experience, or fresh perspective–just pattern-matching at speed.

AI can be useful. But it needs a human behind it to speak to the customers, do the research, shape the message, challenge the thinking, and turn rough output into copy that actually works. Professional copywriters and content writers (good ones!) know how to guide the tool, refine the language, sharpen the strategy, and make sure the words sound like you—not everyone else.

And people can tell. Audiences are getting tired of obviously AI-generated content. They’re looking for clarity, credibility, and a human voice they can trust. If your copy is meant to persuade, connect, and win customers —not just fill space—a human copywriter makes the difference.

Think of a copywriter as a partner, not just someone who writes words—someone who helps you think, position, and communicate your value clearly.

Connect with me on LinkedIn. 

I get to know your brand like it’s my own. Tone, audience, quirks, and style. Whether I do this using your brand guidelines or through my initial discovery work, the copy ends up sounding like you—only sharper, clearer, and more persuasive.

Don’t have a unique brand voice? I can help you develop one – Brand copy + taglines.

Yep! From FMCGs to tech, travel, law, finance, healthcare and professional services—you name the industry or niche, and I’ve probably written for it.

I spend time understanding your industry and audience (it’s a copywriter’s job to be great at research and empathy) so I can speak the right language, and position your business in a way that resonates—and stands out.

Having a broad perspective, rather than a specialty area of focus, is actually a good thing. It means I can bring fresh insights and ideas to the table.

Yep, I can do the content strategy behind the words. After all, it’s the most important bit. Without strategy, you’re just flinging mud at the wall and hoping it sticks.

A good content strategy identifies your audience, goals, and key messages, maps out the types of content you need, and plans when and where to publish (hello, content calendar). It also considers SEO, AI visibility, and engagement, so your content reaches the right people and positions your brand as an authority.

It’s how we turn ideas into results, making sure your content isn’t just written because you think you need to publish something; it’s strategic, effective, and impactful.

Yes! When I create a digital copy, it’s crafted to perform well in search engines such as Google and Bing and grow your organic traffic. This includes strategic keywords, headings, meta descriptions, and structured content.

For local SEO, it includes location-specific keywords, phrases, and references so your business appears in local searches and maps.

As part of SEO copywriting, I also optimise for LSI/semantic keywords. This means importing related words and phrases that give search engines context and expand reach to relevant searches.

But, and this is a big but, while ranking is important, my copy and content are always human. Every piece is written to engage, inform, educate, entertain, or persuade your human audience, not just to please algorithms.

Not sure how to identify your target keywords? Ask me about SEO keyword reports.

Want to improve your on-page SEO? Ask me about SEO audits.

It sure does. I’m not some archaic copywriter who’s still relying solely on SEO. Now that AI is on the scene, I’m familiar with all the new acronyms and optimisation techniques popping up and how to apply them to help you appear in AI overviews and get mentions within AI platforms, like ChatGPT.

Here’s a quick summary of what it involves:

• GEO/AEO (Generative/Answer Engine Optimisation): Includes structured, readable content that AI and search engines can understand, making it more likely to appear in voice search, answer boxes, or snippets.
• AI citations: Includes fresh, unique content, verifiable stats, examples, and case studies that demonstrate expertise, authority, and credibility—the signals AI needs to reference your content confidently.