Roo Technologies

Industry

Manufacturing

Services

Brochure, leaflets + flyers

Advertising + socials

Graphic design management

Creative partners

Ronnoco

Background

Roo Technologies is a bespoke CNC machining and 3D design company based in Melbourne, specialising in precision engineering for clients across plastics, aerospace, motorsports, and other high-performance industries. They provide end-to-end solutions, taking projects from initial design concepts through prototyping to finished products, ensuring high-quality outcomes at every stage.

Brief

The project involved:

Copywriting for a 4‑page brochure to promote their services
Collaborating with a creative partner on the brochure design
Creating a set of 12 social media tiles, including both design and copy
Developing catchy, attention-grabbing headlines for social content
Ensuring all materials reflected the brand’s personality and clearly communicated services

Approach

Brochure

I developed brochure copy that aligned with the website’s existing content and tone of voice. Given the 4-page limit, I strategically selected the most relevant and convincing information, including an intro tapping into pain points, their four services, a bio and quote from the Director, information on their site and equipment and client testimonials. For the design, I suggested a die-cut element to tie into their CNC cutting and make the brochure stand out, plus QR codes for engagement.

Socials

For each social tile, I created a catchy tagline highlighting a specific service or aspect of the business. This was followed by a brief subline for additional detail. I also provided social caption copy with clear calls to action and relevant hashtags to maximise reach and engagement. The 4 x designs align with their other comms.

View work

A4 4pp brochure

Happy client

We’re a precision engineering company based in Melbourne, Victoria. We engaged KB Copywriting’s services to help us prepare a brochure for our company as well as social media content, taking care of both the copywriting as well as the graphic design aspects of the project. Kerrie was fantastic to work with from the get-go, very knowledgeable and professional, and a pleasure to work with. I’ve been very happy with the quality of work that she and her team have produced for us and we’ll definitely engage her again for all our future copywriting needs.

Giovanni Colombo | Director