Whatever you need, I've got the words. I write everything from websites to brochures, scripts, brand books, eDMs, SEO blogs, infographics and ebooks.
Need content for your website? After standout advertising slogans? Want to rank higher in Google search results?
Whatever your project or goals, getting the words right matters. Credible, authentic and targeted words, messages and stories can turn simple interactions into meaningful connections, drive customers to your door, and be a powerful tool for growth.
Working with you and applying research, expert wordsmithing and AI/LLM and search engine optimisation (SEO) best practices, I can create content that gets you seen, builds your brand and business, and woos and wins over customers.
I’m Kerrie Brooks, a senior copywriter, storyteller and brand builder based in Newcastle, Australia.
I’ve partnered with businesses and agencies, big and small, around the globe, taking their copy from average to engaging and elevating their online and offline presence.
With 20 years of professional writing experience—both in-house and as a freelance content copywriter—and qualifications in SEO, digital marketing, and content strategy, I bring creative ideas, strategic thinking and purpose-driven words to every project.
You can also check out my LinkedIn profile.
My word menu.
Choose your marketing communications – from website copy to blog writing. If you can’t see what you need, just drop me a message.
SEO website copywriting
Engaging, persuasive website copy designed for a smooth user experience—and optimised for SEO, AI visibility and conversions.
Brochures, leaflets + flyers
Clear, compelling copy that builds credibility, educates customers and encourages them to turn pages and take the next step.
Sales + newsletter emails
Click-worthy subject lines, personalised content readers care about and offers and links that drive action and boost loyalty.
Video + radio scripts
From brand and explainer videos to sales pitches, I write scripts that sell your story, suit your channel and hit your timings.
Blogs, articles + ebooks
From SEO-led blog posts to editorial articles, in-depth ebooks and press releases that inform, engage and build authority.
Brand copy + taglines
Whether you’re launching or refreshing, I’ll help define your mission, vision, values, personality, tone of voice and more.
Adverts + socials
Cut through the noise with clever headlines, punchy copy and strong calls to action tailored to your audience and platform.
Editing + proofreading
I’ll rejig, rework and cast my eagle eye over your existing human or AI copy or content to make sure it’s clear, engaging + error-free.
Clients I've worked with.
From big household names to small businesses – can you spot any brands you recognise?
I partner with business owners, marketing teams, digital agencies, and creative directors in Newcastle, Sydney, across Australia, and worldwide—from the UK to Singapore.
Let’s chat over a cup of tea (or coffee!) Conversation and a deep dive into you and your business is always the first step to copywriting success.
Wondering what happens when you work with a copywriter? My project process is as easy as a,b,c
a. Discovery
Once you’ve completed my project brief and signed the proposal, the discovery phase begins. I’ll learn about your business and customers via a questionnaire and video call.
b. Writing
After discovery, I’ll review the data, do solid competitor and industry research, and craft a first draft in your brand voice designed to engage your target audience and hit goals.
c. Revisions
Once the first draft is ready, I’ll send it for your review. You can provide feedback and suggest changes, and we’ll refine it together. My fee includes up to two rounds of revisions.
My rates are competitive for copywriting in Australia. But probably a bit cheaper than copywriters in Sydney, Brisbane, Melbourne and other big cities.
Happy clients *****
“Kerrie is an exceptional copywriter and an absolute delight to work with. Her ability to translate simple briefs into clever, concise, SEO-optimised content is why I choose and trust her expertise for all my website projects. She’s meticulous in researching her subject to ensure she has a sound understanding of the target audience and who she’s created content for. The results speak volumes, very creative and perfectly on point. She is very adaptable, responsive and can turn around copy super quickly.”
Christina Storer | National Marketing Manager | Jack (Whites)
“Kerrie’s approach to copywriting is spot on. She has a wonderful way of capturing our tone of voice with a genuine and authentic style. Whilst we started working with Kerrie on our new website redesign, we enjoyed the codesign experience so much that we’ve now engaged Kerrie to regularly support us in our blog writing and boosting the SEO across each of our online platforms. We would recommend Kerrie in a heartbeat!”
Stacey Kelly | Principal Consultant | Seed People Consulting
“Working with Kerrie as my website copywriter was such a fun and easy process. The first draft was spot on; she captured my brand voice effortlessly. I appreciated her thoughtfulness and clever play on words and her work exceeded my expectations.”
Sara Gorski Gelm | Owner + Designer | The Ess Letter
“We’re a precision engineering company based in Melbourne, Victoria. We engaged KB Copywriting’s services to help us prepare a brochure for our company as well as social media content, taking care of both the copywriting and the graphic design aspects of the project. Kerrie was fantastic to work with from the get-go, very knowledgeable and professional, and a pleasure to work with.”
Giovanni Colombo | Director | Roo Technologies
We worked with Kerrie Brooks as our copywriter and SEO specialist for over five years, and she was outstanding. She consistently delivered high-quality, SEO-driven web copy, blogs and other content that was well-researched, engaging and aligned perfectly with our brand. Her work significantly improved our organic visibility and helped position us as thought leaders in our space. She’s reliable, strategic, easy to work with and always added value beyond the brief. Kerrie felt like a true partner rather than a supplier, and we wouldn’t hesitate to recommend her to any business looking for exceptional copywriting.
Clare Ferguson | CEO | Verve Partners
Travel | Finance | Technology | Construction | Legal | Recruitment | Health + wellbeing | Marketing | Fashion + beauty | Education | Food + beverage | Business | Real estate | Manufacturing | NDIS | Not-for-profit | Public sector
What’s the secret to writing copy that converts? Watch this quick explainer video to learn why copywriting is more than just pretty words. Hint: it’s research, psychology and more.