Working as your SEO website copywriter, I’ll dig deep into your business and market to help you craft clear, human and persuasive copy that engages visitors, builds trust and converts.
By structuring content with user experience (UX) in mind and applying the latest search engine optimisation (SEO) and AI/LLM best practices, I’ll also ensure your website is easy to navigate, discoverable in Google, and optimised for ChatGPT, Gemini, Claude and more.
The result? Strong brand connection, high visibility and more clicks + sales.
Prices start from $2,995 for a 5-7 page site and $300 for an SEO keyword report.
I’m a veteran website copywriter and marketer with 20+ years of experience.
I’ve worked with everyone from big national and international brands to creative agencies and small businesses in Australia and around the globe.
Great website copywriting requires a mix of research, strategy and creativity. And that’s exactly what I bring to every project—skills, insight and nuance AI can’t replicate.
Working with Kerrie as my website copywriter was such a fun and easy process. The first draft was spot on; she captured my brand voice effortlessly. I appreciated her thoughtfulness and clever play on words and her work exceeded my expectations.
Kerrie is an exceptional copywriter and an absolute delight to work with. Her ability to translate simple briefs into clever concise SEO optimised copy is why I choose her expertise for all my website projects.
There’s something pretty special about seeing my words go live and work their magic alongside the design. Here are a few SEO websites I’ve delivered…
Working with me on your website project is as easy as a,b,c.
Once you’ve completed the Project Brief and signed the proposal, we start the Discovery phase. This includes a questionnaire followed by a call or meeting to get to know your business, target audience and goals.
After Discovery and receiving any extra info, I dive into competitor and industry research and start your first draft (D1)—combining creativity, SEO know-how, and everything I’ve learned about your business.
Once your first draft is ready, I’ll send you your website copy deck—complete with all copy and SEO elements. You review it, check for accuracy, and we’ll talk through any changes or tweaks if needed.
Need website design + development? Ask me about my creative partners.
A beautiful, easy-to-navigate website is important. But the words you use matter just as much, if not more.
Effective SEO copywriting clearly explains what you offer, engages potential customers, and encourages them to act, whether that’s contacting you or buying your product.
The biggest part of my process isn’t writing—it’s research and planning. This includes:
I then write content that speaks to your audience, stays on brand, and is structured so search engines and AI tools can understand it—helping your website get found, drive traffic and get seen by the right people.
Want to learn more? Check out my blog: SEO copywriting services: what the heck are they?
Not necessarily. While SEO is included as standard in my website copy projects, it’s optional.
Website copywriting is first and foremost about connecting with your audience. That means writing clear, human content that explains your offer, engages readers and encourages action.
When included, SEO content creation also:
If you’re not working with an SEO specialist or agency, I can also offer add-on SEO services, including audits, keyword research and content strategy, to guide your strategy and help you attract the right visitors.
User experience (UX) website copy is all about making your website easy and enjoyable to use.
It’s writing copy that guides your visitors through your site, helps them understand what to do next, and keeps them engaged from page to page.
When I create website copy, I always consider UX. I can help map out your website structure, page flow, and navigation so every section has a clear purpose and your visitors can move through your site naturally.
I write SEO website content for:
My approach adapts to your needs:
Basically, if your goal is SEO friendly copy that’s clear, engaging and results-driven, I can work with you—whatever your role, business type or industry.
Absolutely. I’m a generalist website copywriter, which means I’ve written for a wide range of industries, including:
I’ve worked across B2B and B2C, as well as both in-house and freelance, giving me the flexibility to adapt to different audiences, brands and goals.
How long is a piece of string!?
SEO website copywriting rates can vary hugely depending on the experience of the writer.
As a guide, my rates for SEO website copy start from $2,950 for a 5–7 page copywriting project.
The exact fee depends on:
If you’re a new business, I recommend starting with my brand copywriting package. This helps define your tone, personality, positioning and tagline—all of which then guide your website copy.
Want a custom quote? Drop me a message.
SEO keywords are the words and phrases people type into Google (or another search engine like Bing) when looking for what you offer. Choosing the right ones helps your website appear in relevant searches.
As your website copywriter, I can help you:
I then weave them naturally into your copy—headings, body text, meta tags, and image descriptions—without keyword stuffing. Google loves copy written for humans above all else.
Look, I’d love to tell you that you’ll rank number 1 in Google search engine results (SERPs) straightaway. But SEO doesn’t work like that.
SEO copywriting that delivers on Google’s EEAT principles (experience, expertise, authoritativeness, trustworthiness) is the foundation for ranking. But ‘rank higher’ results also depend on other factors like technical SEO, backlinks, citations and ongoing updates. You may start seeing improvements in a few weeks, but sustainable results require ongoing effort.
If you don’t want to invest in a monthly SEO strategy from a specialist SEO agency, I recommend a full audit every six months to spot issues and refresh your SEO copy.
Learn about the latest SEO best practices (2025).
I don’t design or develop websites myself, but I have a network of trusted specialists who do.
My top tip: don’t bring a copywriter on board last. Involving both a designer and a copywriter early ensures your content and site structure align perfectly, giving the best results.
Drop me a message if you want an intro to my partners.
Much like prices, the website copywriting processes can vary widely.
It depends on the size of your site, my availability at that time and how quickly you provide feedback.
As a rough guide:
Larger websites can take several months and are often written in stages to help spread the workload and budget.
I’ll always talk timelines through with you upfront so we can agree on something realistic.
I sure can! Whether your site needs a full refresh or just certain pages rewritten, I can restructure your content, improve clarity and optimise for SEO and conversions—all while keeping your brand voice intact.
Yes! A designer makes your site look good, but quality copy (not DIY written in ChatGPT!) drives results.
Visitors decide to stay, enquire, or buy based on your words, not just visuals. The best results happen when you use an experienced copywriter and copy and design work together from the start.
I include 2 x rounds of minor revisions as part of my project fee.
Thankfully, major rewrites are rare thanks to my in-depth ‘Discovery’ process, which ensures that the copy I deliver is closely aligned with your brand, voice, audience and objectives.
Here’s how it works:
If something still doesn’t hit the mark, I’ll work with you to adjust it until you’re confident, happy and ready to publish. The goal is always to create content that not only looks good but also performs for your business.
One important caveat: what you like doesn’t always equal copy that converts. My role is to balance personal preference with proven best practice, so your website works as hard as possible for your audience.
I create all types of website content, including:
I also offer other types of SEO content writing, including:
Plus, as a brand copywriting specialist, I can develop your unique positioning, tone of voice and taglines.
Get in touch to chat about my full range of SEO content writing services.
