Alice Chang Plastic Surgeon
Industry
Health + medicineServices
SEO website copywriting (plus keyword research)
Creative partners
KO Studio, Naked Digital
Background
Dr Ling-Yun Alice Chang is a highly regarded plastic surgeon based in Sydney, NSW. Alice and her largely female team are committed to the highest standards of patient care, procedure selection, and surgical technique, providing personalised, expert treatment in a supportive environment.
Brief
The project involved:
- Writing 10 pages of SEO-optimised website copy to showcase Dr Chang’s skills and approach
- Producing a keyword report to identify target keywords for each page
- Ensuring copy encouraged visitors to engage with the new website
- Highlighting expertise, qualifications, and patient-focused care
- Ensuring all content complied with AHPRA and medical board guidelines
Approach
I developed a warm, compassionate and professional tone to reflect Dr Chang’s values and the largely female team, helping visitors feel reassured and confident in choosing her for their procedure.
The copy includes detailed information on procedures and patient care, along with helpful FAQs to demonstrate expertise and provide all the information needed for informed decisions.
Because trust is paramount in selecting a plastic surgeon, the content highlights the team’s qualifications, experience, and personalised approach, presenting Dr Chang as both approachable and highly skilled.
View work
