Human copywriter vs AI – musings from a quick poll
I recently ran a quick LinkedIn post about human versus AI copywriting. It was a bit of an ethical one around what percentage of artificial intelligence is acceptable in copy…
My copywriting blog.
Helpful tips, advice, insights and musings.
Aussie business, Aussie copywriter? Hiring local versus global
If you’re thinking of hiring a copywriter, do you need to hire someone local? It’s got advantages for sure. Local copywriters get it—the language of your audience, the culture, the…
Edge of Search 2025: 7 SEO + content takeaways to stay visible
Edge of Search 2025 happened last month – and I missed it. Well, in person anyway. Thankfully, my ticket gave me the session videos. So yesterday, I sat at my…
A week in the life of a copywriter. Yep, mine
Ever wondered what a freelance, business-owning copywriter actually gets up to all day? In the spirit of public service, here’s a sneak peek into a real, tea-fuelled week full of…
Emotional copywriting: make customers laugh, cry—and buy
The legendary copywriter Joseph Sugarman is attributed to saying: “You sell on emotion, but you justify a purchase with logic.” In other words, it’s not just the features of a…
Confident copywriting: how Trump can inspire your copy
Say what you will about Trump—love him, loathe him or roll your eyes at his every tweet. But there’s no denying one thing: the man has confidence. And when it…
Why you (still) need a copywriter in 2025
If I had a dollar for every time someone asked me last year if AI was stealing my work, I’d be rich. Well, not rich, but I could probably treat…
How to work with a copywriter: the dos and please don’ts
I’ve been copywriting for over 18 years, over 8 of those running my own copywriting business. Yikes, I feel old. I’ve worked with all sorts of clients during this time,…
SEO copywriting services: what the heck are they?
So, you’re thinking of investing in SEO copywriting services? Or maybe you’re just curious about what they are or what on earth I do? Well, whatever brought you here, I’m…
How to come up with a tagline for your business
There’s no hard and fast magic formula for creating taglines. Like anything in copywriting, it’s part art, part science. But there are definitely some tips and steps I can share.
How to write great website copy (9 expert tips)
Creating a business website for the first time? Think your existing copy should be working harder? Staring at a blank page? You’ve come to the right place!
5 tips to help you write better copy
A new client and all-round lovely human recently asked me if I’d like to come in and share my tips on how to write better copy with a group of small local businesses.
Happy client
Working with Kerrie as my website copywriter was such a fun and easy process. The first draft was spot on; she captured my brand voice effortlessly. I appreciated her thoughtfulness and clever play on words and her work exceeded my expectations.
Happy client
Kerrie does a fantastic job for us. She’s become a very important part of our team, delivering informative and valuable content for websites, ebooks, and blogs. I would highly recommend her to any business wanting to partner with a copywriter.
Happy client
Kerrie is an exceptional copywriter and an absolute delight to work with. Her ability to translate simple briefs into clever concise SEO optimised copy is why I choose her expertise for all my website projects.