Social media + ad copywriter

Need copy for your social snippets or ad campaigns? I know how to engage customers and drive those conversions.

A collage-style image of two grey mobile phones with hands coming out of the screens on a bright blue background. Both and touching a red and white social love button.

Social media + ad copy that stops the scroll

Want to create regular social posts for your business but short on time? After some copy for your Facebook or Google ads that actually gets clicks? You’ve come to the right page. As your ad and social media copywriter, I can help you write, edit and publish engaging posts and profit-driving ad copywriting to grow awareness, get new leads, and encourage sales.

The power of social media posts

Social media copy always seems like a pretty easy thing to write, right? After all, most of us can easily pen a post or ten for our personal social accounts. But do you have the time or social media marketing know-how to make it worth your while for your business?

Social media writing is quite an art form. As your social media copywriter, I consider things like the audience you’re speaking to, your brand voice, character limits, hashtags, and what you’re trying to accomplish. Plus, I ensure each post is clear and engaging.

Great copy equals profitable ads

Whether you want to create high-end fashion or travel ads for a magazine, a radio ad script or digital ads for Google or Facebook, ads can be a great way to reach a wider, highly targeted audience and boost new leads and sales.

But no matter how good your ad strategy, you’re not going to see the return you’re hoping for if your ad copy sucks. To be effective, ads copy needs to be clear, compelling and have a strong call to action – it needs to ‘speak’ to the reader.

Ad copy also needs to be crafted to word and character limits. And if we’re talking digital ads, it may also need to incorporate target keywords.

Meet your ad + social media copywriter

Hello, I’m Kerrie Brooks, and I’ve been writing social posts since social media began.

I’ve also crafted ads in all formats, from evocative press and magazine ads back to strategic and engaging digital ads. I love short, snappy copy and can walk in your customer’s shoes to target their needs and pain points. The end result is social media posts that get likes and shares and ads that stand out, drive engagement and encourage action.

Kerrie Brooks | Social media + ad copywriter

Want your social posts and ads to pop? I have several creative partners who can help you create on-brand templates and source the perfect images.

Types of social media posts

  • Question posts
  • Competitions and giveaways
  • Educational posts
  • News posts
  • Video posts
  • Links to blog posts
  • Infographics

Types on online ads

  • Google Search ads
  • Google Display ads
  • AdWords ads
  • PPC ads
  • Facebook ads
  • Retargeting ads

Types of offline ads

  • Newspaper ads
  • Magazine ads
  • Billboard ads
  • TV ads
  • Radio ads

My social media + ad copywriting process.

Here’s what to expect when you work with me. It’s as easy as a,b,c.

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a. Discovery

Once you’ve filled in my initial Project Brief and signed the proposal, the ‘Discovery’ phase begins. To create the perfect social posts or ad copy, you’ll need to tell me about your strategy, your business and your audience so I can craft effective copy.

Kerrie Brooks copywriter sat at her desk writing on a notepad behind her laptop

b. Writing

After the ‘Discovery’ phase, I’ll start doing my research and put my thinking cap on. I’ll combine my creativity with your strategy to ensure I come up with effective headlines, body text and calls to action designed to attract and motivate your target audience and drive engagement and/or sales.

Hands typing on a silver laptop with a mustard yellow teacup in the background

c. Revisions

Once your first draft is ready, I’ll send it to you for review. Now is your chance to give me feedback on the social media or ad copy, check for accuracy, and suggest any changes. Once your post or ad goes live, we’ll be able to gauge its effectiveness and can tweak future copy based on results.

My word menu.

Need words for a different copy project? Click on a link below.

If you can’t see what you need, just drop me a message.

Check out my latest work

Click on a logo below or visit my portfolio to explore 50+ projects.

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