Kelly at KO Studio approached me to help with the copy for one of her new design clients Walker Family Law, a new legal firm opening in Newcastle, NSW.
The brief was to initially develop a new TOV, values and messaging to suit the new brand, including a tagline. I was also asked to develop SEO website copy for the new site and provide a keyword report to identify page-by-page long-tail keywords. The audience was educated men and women affected by a divorce or separation who want to feel empowered.
The process involved a Discovery questionnaire and Zoom call to discuss the new business and how they wanted the brand to come across. I developed a warm, conversational, empathetic and jargon-free tone of voice, steering away from the standard corporate vibe. I crafted the copy in line with UX principles and optimised each page for SEO.
*Sarah, the Principal at Walker Family Law, later contacted me to help write a promotional piece for Hunter Headline.
