I was asked by creative design agency, Ronnoco to help with pro bono copywriting services for the not-for-profit organisation, Soul Cafe.
Initially, I helped with leaflets, postcards, social and web copy for their annual fundraiser, Sleepout for Soul. I was later asked to edit and write sections for their newly designed website. The copy needed a consistent, emotive and down-to-earth TOV that aligned with their brand. The audience is donors.
I was provided with the existing copy, which I went through to edit for content structure and TOV. This included rewriting some parts, including headings, to make them more engaging and ‘on brand’. I also wrote new copy for specific sections on the About, How You Can Help and Volunteers pages.
