Kerrie recently helped write and rework copy for our newly designed website. She perfectly pitched our tone of voice and made sure the information on the site was clear, engaging, and told the story of Soul with plenty of heart. She has also previously helped us with copy for flyers and other promo material. We really appreciate her support!
ServicesWebsite copywriting, editing + flyers
I was asked by creative design agency, Ronnoco to help with pro bono copywriting services for the not-for-profit organisation, Soul Cafe.
Initially, I helped with leaflets, postcards, social and web copy for their annual fundraiser, Sleepout for Soul. I was later asked to edit and write sections for their newly designed website. The copy needed a consistent, emotive and down-to-earth TOV that aligned with their brand. The audience is donors.
I was provided with the existing copy, which I went through to edit for content structure and TOV. This included rewriting some parts, including headings, to make them more engaging and ‘on brand’. I also wrote new copy for specific sections on the About, How You Can Help and Volunteers pages.