UX + SEO website copywriter

Want clear, creative website content that woos potential customers and the Google gods? My words can help you build traffic, engagement + conversions.

Yellow computer monitor icon displaying text and an image placeholder.

Laptop with Digital Marketing website on screen, set on a desk with decor items.

Get words customers love with added SEO oomph

If you’re looking for an SEO copywriter to help with you with the words for the website, you’ve come to the right place. I’ve helped big brands and small businesses engage customers online and boost their rankings in search engines like Google.

Whether you want SEO copywriting for a five or 50-page site, I’ll take the time to get to know your business and craft the right words. I’ll also give it some SEO juice using my knowledge and a range of specialist SEO copywriting tools. Hello, better organic ranking and more organic traffic!

The power of SEO website copywriting

Your website is often the first place people go to find out about your business. So, it’s important you make a good impression. A beautiful, easy-to-navigate website is crucial. But don’t scrimp on the words.

What you say is just as important as what it looks like, if not more so. But creating high-quality content yourself isn’t as easy as you think. It requires specific knowledge and can be time-consuming. And as a business owner or marketing professional, time is probably something you’re short on.

Good SEO copywriting should

Speak to your target audience
Tap into needs and pain points
Be clear and compelling
Engage site visitors
Show your personality
Build your credibility
Boost your Google rankings
Encourage action
Increase clicks

Identifying your SEO keywords

SEO keywords are the words and phrases people type into Google (or another search engine) to find what they’re looking for. To optimise your website copy (help it rank higher), you need to identify a unique target keyword plus other synonyms with the right keyword intent for each page.

Your chosen keywords should have a decent search volume and a low difficulty rating. I can help you identify the right specific keywords for each web page with in-depth keyword research. I’ll then use them to boost your on-page and off-page SEO-minus any keyword stuffing. This includes incorporating them into your H1s, H2s, body, meta tags, meta descriptions, image alts and more.

Meet your SEO website copywriter

Hello, I’m Kerrie Brooks. I’ve been a professional web copywriter for over 18 years.

I’m well-versed in the art and science of writing compelling SEO-optimised website copy that speaks to your clients or customers. I also work closely with web designers and digital agencies. This means I understand the back end and know how copy should be structured for an effective, user-friendly (UX) site.

Marketing certifications for The Clever Copywriting School, CIM, HubSpot content marketing.

SEO web content writer Kerrie Brooks in a white shirt, standing arms crossed against a gray wall.

Kerrie Brooks | SEO web copywriter

Happy client

Kerrie is an exceptional copywriter and an absolute delight to work with. Her ability to translate simple briefs into clever concise SEO optimised copy is why I choose her expertise for all my website projects.

Christina Storer | National Marketing Manager, Jack (Whites)

Happy client

Working with Kerrie as my website copywriter was such a fun and easy process. The first draft was spot on; she captured my brand voice effortlessly. I appreciated her thoughtfulness and clever play on words and her work exceeded my expectations.

Sara Gorski Kelm | Owner + Designer, The Ess Letter

Happy client

I recently had the pleasure of working with Kerrie from KB, and she well and truly exceeded our expectations. From start to finish, the process was incredibly easy and straightforward, and Kerrie was so flexible throughout the entire project. What really stood out to me, though, was the exceptional quality of the final product. She was able to take my vision and bring it to life in a way that I never could have imagined. The writing was engaging, informative, and perfectly captured the tone and voice that I was going for.

Billy Breaden | Communications + Media Coordinator, Bishop Tyrrell Anglican College

My website copywriting process.

Here’s what to expect when you work with me. It’s as easy as a,b,c.

Hands of a website copywriter KB holding a mustard yellow patterned teacup

a. Discovery

Once you’ve completed my initial Project Brief and signed the proposal, the ‘Discovery’ phase begins. To write about your business, I need to know everything about it – from your values and mission to your services and ‘why’. For this, I typically send out a Discovery Questionnaire and follow this up with a Zoom or phone call.

Kerrie Brooks SEO website copywriter sat at her desk writing on a notepad behind her laptop

b. Writing

After the Discovery phase is done and you’ve sent me through any additional information I’ve asked for, I’ll do a whole lot of competitor and industry research and then start writing the first draft (D1) of your website. This involves creativity combined with SEO know-how and application of my research.

pair of hands typing on a laptop. Probably writing SEO website content!

c. Revisions

Once your first draft is ready, I’ll send it to you in a website copy deck for review. This lays out your web pages, includes all SEO elements and is easy for your web designer or developer to use. Now’s your chance to review the copy, check for accuracy and suggest changes. We then talk them through and revise if necessary