![University of Newcastle logo](https://kbcopywriting.com.au/files/2023/10/UON.png)
Industry
Higher educationServices
Article/blog writing
Background
The University of Newcastle is a world-class university with a strong focus on student experience, excellence in teaching, and research.
Brief
I was contacted by the Communications Coordinator (Marketing and Communications – Global Engagements and Partnerships Division), Carmen Swadling. They had started a project rewriting the online profiles of the university’s academic researchers and wanted help pulling them together. The goal was to make them more engaging and SEO-friendly through storytelling. The word count was approx. 700-1,000.
Process
The university has its own content style and tone of voice, so I needed to craft each profile story to this. However, I was given free rein to approach the format and storytelling in the way I thought best. To create each profile, researchers are given a questionnaire and include their contact details for follow-up questions. The project is still ongoing.
View work
![screenshot-www.newcastle.edu.au-2023.08.16-11_56_51 0 Caitlin Mollica](https://kbcopywriting.com.au/files/2023/10/screenshot-www.newcastle.edu_.au-2023.08.16-11_56_51-0-Caitlin-Mollica.jpg)
![screenshot-www.newcastle.edu.au-2023.08.16-11_53_43 – Charlotte Rees](https://kbcopywriting.com.au/files/2023/10/screenshot-www.newcastle.edu_.au-2023.08.16-11_53_43-Charlotte-Rees.jpg)