Brochure copywriter

Need content for your brochures, leaflets and flyers? I craft words that are clear, credible, persuasive and ready for design.

Yellow open book icon with vertical lines representing text.

White booklet being held open with blank pages

Engaging marketing documents that deliver great results

Whether you want a brand booklet or promotional flyer, I’ll get to know your business, come up with the best structure and write credible, persuasive words that help you engage and sell. As your brochure copywriter, I’ll also ensure the words align with your brand tone of voice or work to help you develop one.

The science behind brochures, leaflets + flyers

While digital has taken over, good old brochures, leaflets and flyers still have a place in the marketing mix. In fact, brochures and flyers have the potential to be incredibly persuasive when done right. So, don’t flick them to staff as a side job.

Brochures need to speak to the needs and pain points of your target audience. They also require a solid structure that makes logical sense to the reader. Plus, the copy must be strong, credible and emotive and backed up by facts, examples and social proof.

My brochure, leaflet and flyer menu

Marketing brochures
Sales brochures
Product and services brochures
Travel brochures
Capability statements
Event brochures
Brand books
Tone of voice guides
Leaflets
Flyers

Meet your brochure copywriter.

Hello, I’m Kerrie Brooks. I’ve been a professional brochure copywriter and leaflet writer for over 18 years.

I’ve written everything from 200-page brochures to promo flyers and brand books. I spent five years working for a big national travel brand in the UK and wrote more brochures, flyers and leaflets than I’ve had hot dinners (don’t fact-check that!). Since then, I’ve written for many more industries, from real estate to education.

Marketing certifications for The Clever Copywriting School, CIM, HubSpot content marketing.

KB brochure copywriter in a white shirt, standing arms crossed against a gray wall.

Kerrie Brooks | Brochure copywriter

I'm not just a brochure copywriter. I work with partner graphic designers who can whip you up a wow design. I can even get you quotes and coordinate the process.

Happy client

We engaged Kerrie to write our corporate profile. Her knowledge and quick turnaround ensured we had a professional profile with quality content. It was great to be able to use a local business, and I highly recommend Kerrie to anyone requiring copywriting services.

Kym Durling | Business Development Manager, Residential Property Group

Happy client

Kerrie is an incredibly creative, talented and dedicated person who, during her time at P&O Cruises, often went above and beyond the requirements of her role. I’ve always found her to be highly professional, personable and brilliant in her time and project management, both while employed here and when acting in a freelance capacity.

Karen Burwell | Marketing Services Manager, P&O Cruises (UK)

Happy client

Kerrie provides our in-house strategic marketing and communications. She has supported our fast-growing business by capturing our core competitive advantage, establishing our’ voice of customer’ and branding principles and guidelines, and continuing to deliver VOC content. She’s reliable, fast, and always on ‘tone’, creating content that delivers immediate benefit to our business bottom line.

Abby Clifton | Chief Product Officer, Kip McGrath

My brochure writing process.

Here’s what to expect when you work with me. It’s as easy as a,b,c.

Brochure copywriter holding a mustard yellow patterned teacup

a. Discovery

Once you’ve filled in my initial Project Brief and signed the proposal, the ‘Discovery’ phase begins. To write your brochure or leaflet, I need to know everything about your business, from your values and products to your ‘why’. To do this, I typically send out a Discovery Questionnaire and follow this up with a Zoom or phone call.

Kerrie Brooks brochure writer sat at her desk writing on a notepad behind her laptop

b. Writing

After the Discovery phase is done and you’ve sent me through any additional information I’ve asked for, I’ll do a whole lot of competitor and industry research and then start writing the first draft (D1) of your brochure or leaflet. This involves creativity combined with copywriting know-how and application of my research.

Hands typing on a silver laptop with a mustard yellow teacup in the background

c. Revisions

Once your first draft is ready, I’ll send it to you laid out page by page with comments on design and layout for review. Now is your chance to review the copy and structure, check for accuracy, and suggest any changes or tweaks, which I’ll them work through and come back to you with a revised version.