Waste services


Corporate brochure + design


Cassandra, the BM at Macleans, gave me a call after being recommended by a previous client. They wanted to produce a corporate brochure to send out with client quotes.


They initially requested a 3-4 page brochure, but after a chat, we decided 8-12 pages would work better. As well as wanting copy, they also wanted me to source quotes from my creative partners for the design work. The audience was residential/commercial builders.


There was very little information on their existing website and their services had evolved. As well as ensuring I dug deep to create informative content to build trust and credibility, I structured the copy in a less formulaic way to make it more engaging. Once the copy was signed off, I helped manage the design process from start to finish.

Macleans brochure