Really pleased with this, thank you.
Happy client
Macleans Waste Management
Industry
Waste servicesCreative partners
Background
Macleans is a waste management company providing tailored solutions for commercial construction clients. They focus on reliable, efficient and environmentally responsible services, helping businesses manage waste safely and sustainably.
Brief
The project involved:
- Producing an 8–12 page corporate brochure (originally planned for 3–4 pages)
- Writing clear, informative copy that builds trust and credibility
- Sourcing quotes from creative partners for design work and managing the process
- Target audience: residential and commercial builders
Approach
I spent time carefully considering the structure and layout of the brochure, using engaging headings, clear sections, and pull-out boxes to make the copy scannable and visually engaging.
I brought in real testimonials from clients to build trust and highlighted Maclean’s key USPs—reliability, innovation, and sustainability. By weaving in these real-world experiences alongside their expertise and credentials, the brochure tells a human story that connects with readers.
The result is a brochure that’s informative, credible and authentic, effectively showcasing them as a professional and trustworthy partner.
View work
