Thanks so much KB, KO and Hyperweb for your passion, creativity and all-round brilliance! Loved working you.
Happy client
Leader Evolution
Industry
Consulting, coachingCreative partners
Background
Leader Evolution is a leadership, team, and culture training brand created by Dr Brendan Smith. It takes a science- and psychology-based approach to developing leaders, teams, and organisational culture, combining innovation with proven methods to deliver measurable results.
Brief
I was brought on board by KO Studio to support the project.
The project involved:
- Developing the brand copy, including mission, vision, brand personality, tone of voice and tagline
- Writing copy for the new SEO website
- Producing a keyword report to guide content strategy
- Recommending additional service pages to improve user experience and SEO performance
- Ensuring the brand voice reflected Brendan’s expertise, personality and innovative approach
Approach
Brendan is highly knowledgeable, with a clever sense of humour and a sharp intellect. My approach focused on reflecting his personality through tone of voice — slightly off-beat language, unique insights, and clear, clever phrasing.
The website copywriting was a collaborative process, designed to draw out his expertise and communicate it in a way that is engaging, accessible, and memorable.
Update
Following the website launch, Brendan engaged me on an ongoing basis for blog content, working two hours per month to discuss content strategy, SEO, and to edit and optimise his posts.
View work
