Revitalising a workplace health brand.
Industry
Occupational healthServices
Creative partners
Background
Happy Health is an occupational health and wellbeing company working across Newcastle, Sydney, and Adelaide. It recently rebranded and needed fresh marketing communications to match its fresh identity.
Brief
The project involved:
- Crafting a new written brand, tone of voice, and tagline
- Producing an SEO keyword report that identified primary page-by-page keywords
- Rewriting, creating, and optimising over 35 pages of web content delivered in two stages
- Developing blogs, case studies and leaflets
Approach
Brand
Using insights from the discovery stage, which included questionnaires and face-to-face meetings, I developed new brand messaging and a fresh tone of voice (TOV). The new TOV was expert, friendly, caring, proactive, positive, empathetic, and inspiring.
Tagline
I created the tagline ‘Driving employee vitality’, designed to work on multiple levels. ‘Driving’ reflects both Happy Health’s mobile services and their proactive approach, while ‘employee vitality’ captures the ultimate goal—energised, healthy teams. The word ‘vitality’ brings a fresh, uplifting tone not often used in the industry.
Website
The website copy is informative and engaging, positioning Happy Health as trusted industry experts. It blends storytelling, expert insights, and key statistics while directly addressing customer pain points. We also included testimonials from happy clients sprinkled across the site to provide social proof and build credibility.
A5 leaflets
I created a series of clear, engaging leaflets that break down key service information into short, easy-to-read formats. They’re designed to help employees understand what to expect, how to prepare for health assessments, and the benefits of engaging with them for the benefit of their wellbeing.
Ongoing work
SEO blogs
To support organic search visibility and reinforce Happy Health’s brand’s authority, I create SEO-optimised blogs every month. We choose topics based on keyword strategy and business goals, covering areas such as mining medicals, ergonomics and pre-employment medicals. The tone of the blogs balances expertise with accessibility, making complex information easy to digest while driving traffic to key service pages.
