I had the privilege of working with Kerrie on developing my company’s website, TMRW. I found Kerrie to be very collaborative and an absolute pleasure to work with. She found a perfect balance between applying her deep SEO knowledge and ensuring our brand voice remained true. I highly recommend her!

TMRW People + Culture
Industry
HR, consultingBackground
TMRW is a Sydney-based leadership training, coaching, and consulting firm led by Mandy Kennett. They work with CEOs, C-suite executives, and new managers, helping organisations build stronger, more effective leadership teams. The business is guided by the belief that a company’s success relies on its most critical resource: its people.
Brief
The project involved:
- Writing SEO copy for a 5-page website
- Clearly communicating the five core service offerings
- Ensuring copy spoke to customer pain points and the challenges of leading a business today
Approach
I crafted a tone of voice that was warm, engaging, and reflective of Mandy’s personality, ensuring her knowledge and unique perspective shone through.
Services were broken down into five clear offerings, showing who each is for and what clients can expect.
I also included carefully chosen quotes to inspire readers and statistics to reinforce a credible, science-based approach. The copy was designed to connect with leaders, addressing their challenges while reflecting TMRW’s vibrant and inclusive brand personality.
View work

