Farragher Refrigeration
Industry
Logistics, transportServices
SEO website copywriting ( plus keyword research)
Creative partners
Background
Farragher Refrigeration (formerly Farragher Logistics) is a family-owned cold chain logistics company delivering goods safely, in full, on time, and intact. With years of experience in the industry, they are trusted for their reliability, technical expertise, and hands-on approach to handling complex transport needs.
Brief
I was brought in by digital agency Hyperweb to support them on the project.
The project involved:
- Writing SEO-optimised copy for a 10–11 page website, including Home, About (2 subpages), Services (3 subpages), Fleet, Careers, Contact, and Location
- Ensuring the site acted as an effective selling tool to drive traffic and showcase the business
- Maintaining a friendly, approachable tone while highlighting technical expertise
- Incorporating SEO keywords and on-page optimisation without compromising brand voice
Approach
I began by getting to know the company through a discovery session, including an in-person meeting, and researching the industry, services, and relevant SEO keywords for each page.
The copy was crafted to be clear, down-to-earth, and approachable while demonstrating Farragher Refrigeration’s technical expertise and industry experience.
I wanted readers to feel confident that they were in capable hands, working with a team that truly knows their stuff. Keywords and on-page SEO elements were carefully integrated to optimise search visibility from the start, all while keeping the brand voice consistent and authentic.
View work
