Travel + hospitality


Blog content writing


Accor is a multi-national hospitality company – the sixth largest worldwide. They own, manage and franchise hotels, resorts and vacation properties.


The brief came to me via the local creative design agency KO Studio. Accor wanted to create blog content (300-400 words) for one of their brand hotels, Pullman Cairns International in Queensland. The blog posts were to cover different aspects of the hotel offerings, holidays and local tourist sites and events. Monthly topics were provided.


The blogs had to follow the Pullman tone of voice guidelines. Their TOV is distinct, unexpectedly playful, bold, fun, and smart. As well as carrying out research for each blog, a lot of thought was put into the phrasing, words and sentence structures to ensure I nailed the TOV, hit the brief and engaged their target audience.

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