Ape Yakitori Restaurant
Industry
Food + BeverageServices
Creative partners
Background
Âpé is the newest restaurant from the award-winning team behind Newcastle favourites Nagisa and Susuru. The venue specialises in yakitori—chicken and other skewers cooked over fire—with a warm, premium, design-led feel.
Brief
The project involved creating evocative website copy to support a visually led site.
The copy needed to:
- Entice diners to book
- Reflect the warmth and energy of the venue
- Complement the architecture and design rather than compete with it
- Feel premium, considered and minimal
Approach
Following initial discussions and client discovery, I researched the venue, menu, and dining landscape, alongside targeted SEO keyword research.
The language was crafted to be immersive and sensory—highlighting smoke, char, texture, and ritual as well as the mood of the space and the rhythm of the dining experience.
I wove Japanese terms and definitions through the copy to add depth, authenticity and cultural context.
The result is copy that doesn’t just describe the venue. It sets the tone for the experience, inviting diners to taste, linger and return.
View work
