Appier is a technology company providing AI solutions to help businesses make smarter decisions. They specialise in platforms that support marketing, customer engagement and business intelligence, serving clients across Asia. I first connected with their content editor, Sophie, through previous work at the global content agency King Content
Sophie engaged me as a freelance content writer to support ongoing content creation for Appier’s website.
The collaboration involved:
Producing technical B2B SEO blogs, articles, and infographics, typically 700–1,000 words each
Targeting business leaders, marketers, and decision-makers across Asia
Ensuring content aligns with Appier’s professional, authoritative and clear tone of voice while remaining engaging and digestible
Meeting SEO goals with keyword-driven content that adds value for the audience
Creating content that was technically accurate and engaging involved:
Getting under the hood of their AI platforms: Several calls with Sophie clarified complex product features and practical applications.
Deep research: Each article is fact-checked and informed by industry insights to ensure credibility.
The result is content that positions Appier as a trusted thought leader, explaining complex AI topics in a way that’s informative, approachable and reader-friendly.
