We Idea Communications
We Idea Communications is a China-based marketing agency working with major global brands. They regularly produce internal communications for multinational clients and needed a native English copyeditor who could polish content to a high professional standard.
The project involved:
My approach was to first understand the intent behind each newsletter update—not just what’s written, but what the business is trying to communicate. Where needed, I clarified meaning through questions or additional research to make sure nothing got lost in translation.
From there, each article was carefully reworked for flow, clarity and tone. I tightened sentences, improved structure and refined language into clear, confident native English that’s easy to read and aligned with a global corporate brand like BMW.
The result was internal comms that were polished, professional and human, helping important updates land clearly with teams across regions.
Kerrie has been working with us on a monthly basis since 2018, providing copyediting and proofreading services for one of our big clients, BMW. She has a great ability to translate our copy into accurate, grammatically correct native English and is always available for our very short turnaround times.