Industry

Food + social enterprise

Services

SEO article

Background

Sarah at Content Copywriting reached out via The Clever Copywriting School, asking for writers to help create SEO content for social enterprise bakery The Bread and Butter Project.

Brief

Sarah had created various SEO blog titles, and I selected a topic on sourdough’s vegan and keto credentials. The post needed to be 800+ words and optimised using provided keywords, including title and meta description. It also required social post content.

Process

After researching the topic, I created the 800-word editorial-style article, including optimised H1 and H2 tags, subheads, bulleted sections and a strong call to action encouraging readers to click. I also sourced a selection of suitable images that were free to use commercially to accompany the article.

View work

screenshot-thebreadandbutterproject.com-article