Kerrie delivered a first-class editorial article and was a pleasure to work with. Diligent and professional, I wouldn’t hesitate to recommend her.
Happy client
Background
The Bread and Butter Project is a social enterprise bakery that combines delicious baked goods with a mission to create meaningful employment opportunities. They focus on wholesome, ethically made products, serving a growing community of conscious food lovers.
Brief
Sarah at Content Copywriting (Agency) reached out via The Clever Copywriting School for writers to provide pro bono support to create SEO content.
The project involved:
- Writing an 800+ word SEO blog about sourdough’s vegan and keto credentials
- Optimising content with provided keywords, title, and meta description
- Creating social media post content to support the blog
- Sourcing commercially free images to accompany the article
Approach
I started by researching the nutritional claims and popularity of sourdough, focusing on vegan and keto-friendly aspects to ensure accuracy and relevance. The article was written in an editorial style with clear H1 and H2 tags, engaging subheads, bulleted sections, and a strong call to action to drive clicks.
To make the post visually appealing, I selected a range of on-brand images free for commercial use. The tone was friendly, approachable, and informative—matching the bakery’s ethos while optimising for SEO.
View work
Sourdough’s keto and vegan credentials (Article)